Scubapro

Deep Down You Want The Best

If there is one brand that sits at the undisputed top of the diving hierarchy, it is Scubapro. Founded in 1963 by Gustav Dalla Valle and Dick Bonin, Scubapro is more than a manufacturer; it is an institution. For over 60 years, they have set the gold standard for performance, durability, and innovation. Their slogan, “Deep Down You Want The Best,” is one of the most successful marketing campaigns in history because, for millions of divers, it is simply true.

Scubapro’s history is a timeline of industry “firsts.” They introduced the Jet Fin in 1965—a vented rubber fin that remains the benchmark for technical propulsion today. They pioneered the silicone mask, the jacket-style BCD, and the modern balanced piston regulator. The Mk25/S600 regulator combination is legendary; it is the reference point against which all other breathing systems are measured. It delivers massive airflow effortlessly, regardless of depth or tank pressure.

For the UK diver, Scubapro is the “Gucci” of the sea, but with the heart of a Land Rover. Their gear is premium, expensive, and incredibly desirable, but it is also built to last a lifetime. A Scubapro regulator is an investment that holds its value and performance for decades. From the Seawing Nova fins that look like alien technology to the Galileo computers that display biometric data, Scubapro represents the pinnacle of diving aspiration. It is the brand you buy when you decide that you are a “diver for life.”